Work / Brainy JuniorClient, 2025

Brainy Junior

A parenting app that gives busy parents fifteen minutes a day with their child, and the lesson already written for them.

Client: Brainy Junior
What we built: The app, the brand and the website
Platforms: Android on Google Play, iOS in TestFlight
Live at: brainyjunior.com

Evening on a peach sofa: a mother in a lavender kurta holds a phone while her son points at the screen. On it, Brainy Junior's home: Hey, Meera, the children's tabs with a lion cub for Aarav and a bunny for Diya, today's lesson, Why Does the Moon Change Shape?, and his habit, Eat a small fruit a day.

Today’s lesson, on the sofa after dinner

Fifteen minutes, nothing to prepare

Each child gets a lesson written for their class: what to explain, a short quiz, and something to try together. The parent opens the app and reads it with them, nothing more.

Brainy Junior's home for Aarav, his lion cub mascot on his tab: today's lesson, Why Does the Moon Change Shape?, and his habit reminder for 4:30 PM — Aarav, Class 1

Explain it, ask it, try it together

The same home on Diya's tab, her bunny mascot beside her name: her lesson for today, Saving a Little, Every Week, with a jar of coins and a sprout, and her habit, Read a book before bed, 17 days completed — Diya, Class 4

Small habits, real badges

Parents pick one habit for each child, from brushing before bed to reading every night. One tap a day keeps count, and the days add up to badges the child can hold up and show.

The full-screen badge in the app: a clay trophy on a coral medallion, Consistency Champ, Fifteen days without giving up, and a Share App button — Fifteen days in a row, and a trophy

Choose a habit for Aarav, in Health: brush your teeth before bed, eat a small fruit a day (selected), eat one green vegetable at dinner, play outside for 30 minutes, be in bed by 9 o'clock, finish your tiffin box, drink a glass of water after waking up — Pick one habit

One tap a day

A corner for the parent

Parentverse holds what a parent reaches for between lessons, from a recipe for a busy morning to a story at bedtime.

Tip of the day
Today’s news
Today’s story
Today’s recipe
Events for the family
Thinking Cap, a corner for curious questions, is coming soon.

Morning at a sunny breakfast table: a phone stands against a bowl of bananas and apples, showing Today's Recipe, Ragi Banana Pancakes. In front, a plate of the pancakes with banana and curd, a glass of milk, and a small hand reaching for the plate

First thing: today’s recipe

A child's bed at night under a warm lamp: beside an open picture book and a toy elephant, a parent's hand holds a phone showing Today's Story, The Tortoise Who Kept a Diary

Last thing: today’s story

Pick the children, then the plan

Every child has a picture of their own. We rebuilt the subscription around them: tick who’s learning, and the app offers the plan that fits, monthly, quarterly or yearly, with Restore Purchases and the terms on every screen that takes a payment.

A buddy for each child

Choose your subscription. Who's learning? Aarav's lion and Diya's bunny, both ticked. What everyone gets, then Duo Plan, Aarav and Diya, and Continue — Who’s learning?

One warm brand, app and site

A handwritten wordmark, coral and violet on a soft blush, and the same voice on brainyjunior.com, which we built in Framer.

Brainy Jr.

The wordmark

Coral
#F78A64
Purple
#7E54AD
Violet
#523BC5
Peach
#FFD0B4
Blush
#FDEFEC

Set in Nunito, with the wordmark in Caveat

A silver laptop on a light oak desk by a sunny window, a cup of chai, a potted plant and a picture book beside it. On screen, brainyjunior.com: Learn and Laugh together, Smart Parenting, with a family on a sofa and the Download App button

brainyjunior.com, the home page

Building for families? Start in a week.

Book a 15-min call hello@takeoffdigilabs.com