Joe Philip
A brand and website for a UK consultant urological surgeon, now the 42nd President of BAUS.
- Client
- Consultant urological surgeon, UK
- What we built
- Brand, website, icons, illustration
- Built in
- Framer, cared for monthly
- Live at
- joephilip.co.uk
A surgeon’s site, not a hospital’s
Patients need to know what he treats and how to book. Colleagues need his research, his teaching and the record behind them. One calm site serves both, in his own colours, not the blue of a hospital trust.
Two letters, set tight. It reads at a favicon and on a door.
From the monogram to every heading. Plain, modern, unhurried.
The illustration set: anatomy, drawn calmGreen, cream and brass
A British private practice, not a hospital corridor. Deep green and warm cream, brass for the details, and the quiet of an early morning. The brand reads the same on a screen, on paper and on a door.
Nearly thirty pages, one voice
Expertise, procedures, research, teaching, guides and a blog, built in Framer and looked after every month. Every page ends at one of two doors: patients to an appointment, colleagues to a professional enquiry.
Written for the patient first
Most people arrive worried, on a phone. So the site explains each condition and procedure in plain English, and six guides walk through everything from the first consultation to recovery.
- 01Preparing for your consultation
- 02Understanding investigations & tests
- 03Preparing for surgery & procedures
- 04Anaesthesia & pain management
- 05Insurance, payments & appointments
- 06Recovery, follow-up & ongoing care
Then he became President
In 2026 Joe was inaugurated as the 42nd President of the British Association of Urological Surgeons. The site was ready for it: his leadership, research and teaching were already there, and the presidential address went straight onto the home page.
The presidential address, BAUS 2026
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